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Search Engine/Online Marketing News!

Two Handfuls of Tips for Picking Keywords
by Jennifer Laycock If you've been reading about search engine marketing for more than, oh...about five minutes, you know you need to pick and target keywords and phrases as part of your campaign. You might even be familiar with some of the popular keyword tools and know about concepts like the keyword long tail. Heck, you might have already picked your phrases, optimized your site and moved along to other projects. No matter what point you're at, you need to read Christine Churchill's latest article over at Search Engine Land about <A HREF="http://searchengineland.com/080515-072040.php">selecting your keywords</A>. After all, it doesn't matter how well you optimize your site or how skilled you are at driving quality links if you aren't targeting the right keywords and phrases. In her article, Christine explores eight key mistakes companies often make when selecting their keyword phrases. 1. Targeting keywords that people never use 2. Confusing keyword popularity with keyword appropriateness 3. Not considering user intent in keyword selection 4. Selecting single word keywords 5. Keyword misalignment 6. Not considering the competition 7. Failing to periodically review keywords 8. Not allocating enough resources and time to perform good keyword research Christine's in-depth look at each of these mistakes feature some good, common-sense advice like: The phrase a user enters reveals much about the state of mind of the user and where they are in the buying process. For example, a search for "car reviews" might indicate that the searcher is in the research phase and is comparison-shopping. In contrast, a searcher entering "fast auto financing" is actively looking to buy--he wants that hot car in time for the weekend. But it also features the type of keyword research tips that even some SEOs tend to overlook when making their choices. One needs to be careful when selecting keywords to make sure that you select phrases that do not unintentionally conflict with unrelated industries. For example: consider the phrase "mobile marketing". A company selling advertising on mobile billboards might unintentionally be competing with a company selling advertising on mobile devices. Careful keyword selection can help prevent this misalignment. Overall, it's a good read and a good reminder that keyword research is never over. As I wrote last month in my article about <a href="http://www.searchengineguide.com/jennifer-laycock/sem-bootcamp-three-steps-to-creating-new.php">creating new content</a>, it's essential to do keyword research every few months to make sure your campaigns are up to date. If you're due for a new round of keyword research, make sure you start your planning by <A HREF="http://searchengineland.com/080515-072040.php">reading Christine's article</A>. <a href="http://searchinfluence.com/">Want more from your web site?</a> Search Influence can help! Targeted Traffic. Increased Revenue. Results Guaranteed. Customized Internet Marketing you can afford.<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=p6mH4H"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=p6mH4H" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=cv5gTH"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=cv5gTH" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=aInhph"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=aInhph" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=Emd9FH"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=Emd9FH" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=CHmAwH"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=CHmAwH" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=ztMcYH"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=ztMcYH" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=S7iSIH"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=S7iSIH" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=eYNhFH"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=eYNhFH" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=bsyl7h"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=bsyl7h" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=0IsNoh"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=0IsNoh" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=xhYdAH"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=xhYdAH" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/searchengineguide/~4/291198738" height="1" width="1"/>

Book Review: Landing Page Optimization
by Mike Moran <img alt="LandingPageOptimizationCover.png" src="http://www.searchengineguide.com/root/LandingPageOptimizationCover.png" class="mt-image-left" style="margin: 0pt 20px 20px 0pt; float: left;" height="187" width="150" />At Search Engine Strategies in March, Tim Ash walked up to me after my speech and handed me his book. I (ashamed to say) did not know Tim and had not heard of his book before then. I leafed through it quickly and told myself, "This looks good," and promptly dumped it in my pile of books that take forever to get read. I told myself I'd eventually read it, but it took me quite a while to do so. That was a big mistake. But I've corrected that mistake now. Landing Page Optimization is a gem of a book that provides the big picture and the details for an all-important Internet marketing subject, one that search marketers especially need to understand. Landing pages have been discussed ever since the first banner ads (oh, now they want to call them display ads because banner ads developed a reputation as being worthless). The page the ad clicks to is the landing page. E-mail marketers use the same nomenclature for the page that an e-mail links to on your Web site. In our book, Search Engine Marketing, Bill Hunt and I extended the term "landing page" to also refer to the first page a searcher lands on when they click a search result. And, in both that book and in my second book, I've provided tips on optimizing landing pages. But this book is an eye-opener. Tim Ash's Landing Page Optimization is 350 pages of "all landing pages, all the time." Written in a conversational style, Tim covers all the landing page improvement tips you'd expect (and a number that I did not expect), but he also explains how to make a page persuasive—it's not just logical, analytical arguments, but it's appealing to emotion. But it's more than design and copywriting—it's also extensive testing. Tim's genius is in contrasting these left brain and right brain thoughts to give you the complete picture of how to greet someone to your Web site. He doesn't just tell you how to conduct a test, he shows you the pitfalls of what you might do wrong. He doesn't merely explain how to optimize landing pages, he explains all the possible things you could change and helps you prioritize which ones need the most attention on your pages. And, in case you need it, Tim even provides an overview of how the brain works, to help you understand just how you persuade each part of your customer's brain with your landing page. Even though I've been part of Web site tests for years, I found myself learning new techniques in every chapter. I didn't really know how to spot a biased sample. And I think I tended to change parts of a page that would persuade me, rather than my average customer. Also, multiple page flow testing was something I truly did not know how to do before reading Tim's book—I understand it now. In addition, testing for multiple goals formerly made my head spin, but I have a better handle on it now. It's rare that I find a book that almost every Web marketer ought to read, but this is one of them. Every Web site has landing pages, but most don't think enough about them. Most Web sites create their landing pages as their campaigns launch, and they leave them alone until they collapse under their own weight. If you pay attention to Tim's tips for designing and producing the page, and his tips for making it persuasive, and top it off with a devotion to testing variations until you truly optimize your landing pages, you'll have increased the value of every marketing program you have. See, most people don't realize that the real value of marketing is dependent on what you do with those visitors you attract to your site. Remember, the difference between your site, for which you know you should bid just $1 for your biggest search keyword, and your competitors', for which they happily pay $1.25, is not that your competitors are crazy. It's that they convert more of the visitors they get, so each one is worth more to them than to you. That's why they can profitably bid higher. So, as marketing becomes increasingly competitive, because more and more companies discover the value of Internet marketing, your only recourse is to increase the return on your marketing investment. Improving your site's conversion rate and increasing the average order amount are the two ways to do that. When you do, the same number of visitors are worth more money, because they convert more frequently than they did before. That's why you can increase your marketing expenditures to attract them. Tim's book holds the keys to increasing the persuasiveness of your Web site. Ignore this book only if you're happy that your business is already successful enough. It's not? Oh. I guess you better read it then. <a href="http://searchinfluence.com/">Want more from your web site?</a> Search Influence can help! Targeted Traffic. Increased Revenue. Results Guaranteed. 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How to Create Printer Friendly Pages Without Creating Duplicate Content
by Stoney deGeyter When it comes to issues of duplicate content, one of the most frequent offenders is the "printer friendly" page. Just about any kind of site can benefit from creating printer friendly versions of their pages, but improper implementation of these pages can wreak duplicate content havoc on your site. While the internet provides us a great way to save the trees, there are many people out there that still feel more comfortable reading from the printed page. But there are other reasons for printing out information, such as sharing it with the higher-ups or providing an easy way to compare products and services between various websites. So no matter how hard we try to create the "paperless office," there will always be a need to print. Printer-friendly pages that create duplicate content One way to create a printer-friendly page is simply place the page's content onto another page that is more print-ready. This new, second page would be a duplicate of the main page minus all the on-page graphics, menus, etc. The New York Times provides a good example of this at work. This is an article I pulled from their website: <div align="center"><img src="http://www.searchengineguide.com/images/printer-friendly1.jpg" alt="New York Times article." /> </div> This page contains the full site navigation and a number of ads along with the story you want to read. It's no surprise that if you print this page using the print button in your browser, all of what you see here will also be printed. This often uses more paper and more printer ink. But if you notice just to the right of the article, a link that reads "print," which I bordered in red. Click that link and you get this: <div align="center"><img src="http://www.searchengineguide.com/images/printer-friendly2.jpg" alt="New York Times article." /> </div> This is the printer-friendly version of the same article. No navigation, no ads, just the site name at the top, one small ad, and the article that you want to read. The problem with creating printer friendly pages this way is if you don't have a CMS (content management system), then you have to keep and update two completely separate pages. If you find a typo or spelling error, or need to make other corrections then you'll have to fix it twice, once on each page. If you use a CMS, then you only input the content in one place and the system gives you the main page and the printer-friendly page. But you still have to go through measures to prevent duplicate content. This can be accomplished a couple of different ways. 1) Put a robots meta tag in the <code>< head></code> elements of the page telling the engines not to index or archive this page, like this: <code>< meta name="ROBOTS" content="NOINDEX"></code> Once the search engines grab the page, they'll read that and know that you don't want them to include this page in their index so they should drop it and move on. 2) Use the nofollow tag on the link to the printer friendly page, like this: <code>< a rel="nofollow" href="site.com/printer-friendly-page.htm">Print</a></code> The problem here is if someone links to the printer friendly page from their own site, it won't prevent this page from being spidered and indexed. 3) Use the robots.txt file to exclude all printer friendly pages. There are a lot of ways this can be done, but a very simple way is to have all printer friendly pages added to a directory called "print" or something similar. Then in your robots.txt file you disallow spidering of that entire folder. <code>User-agent: * Disallow: /print/</code> Sometimes a combination of two or all of these methods can be used, just for maximum protection. Personally, I don't think relying on the nofollow tag is sufficient, but either of the other two options should do the trick by themselves. The downsides to using this option, aside from having to create multiple templates or the upkeep of two different pages, is that it relies on the visitor finding and using the "print" link. Many don't, instead just hitting the print button in their browser. Print style sheet <img src="http://www.searchengineguide.com/images/printer-friendly3.jpg" alt="printer" align="right"/>I mentioned another way to create printer friendly pages, and that is by creating a style sheet just for printing. This method requires no additional pages to be maintained, or any "print" links, as the users will be able to print in a clean, printer-friendly format using the browser's print button. I'll provide some overall basics on how to create your printer-friendly style sheet, but you'll want to consult with a programmer to make sure implementation is done properly. The easiest way to get started is to take your existing style sheet and rename it. This will be your print style sheet. In your <code>< head></code> tags you'll want to reference this style sheet like this: <code>< link rel="stylesheet" type="text/css" href="print.css" media="print" /></code> It's the media part that's really important here, that tells the browsers that this is the stylesheet that should be used when someone hits the browser's print button. Now that you have your second style sheet and it's referenced in your site, you can begin editing it so it allows pages to be printed in the way you want. This will require hiding things like navigation and ad blocks as well as setting proper margins, fonts sizes, etc. The downside to creating your printer-friendly pages this way is that you need someone skilled to create the style-sheet for you. This can be relatively easy or can get pretty complicated, depending on how well your site is already coded. But the great thing is that you don't have to worry about any duplicate content, or maintaining separate pages on your site. There is no second page here whatsoever, everything is handled through the style sheet. This article is a continuation in my series on duplicate content. Follow the links below to read more: <ul> <li><a href="http://www.searchengineguide.com/stoney-degeyter/theories-in-duplicate-content-penalties.php">Theories in Duplicate Content Penalties</a></li> <li><a href="http://www.searchengineguide.com/stoney-degeyter/how-poor-product-categorization-creates.php">How Poor Product Categorization Creates Duplicate Content and Frustrates Your Shoppers</a></li> <li><a href="http://www.searchengineguide.com/stoney-degeyter/redirecting-alternate-domains-to-prevent.php">Redirecting Alternate Domains to Prevent Duplicate Content</a></li> <li><a href="http://www.searchengineguide.com/stoney-degeyter/preventing-secure-nonsecure-site-duplica.php">Preventing Secure & Non-Secure Site Duplication</a></li> <li><a href="http://www.searchengineguide.com/stoney-degeyter/why-session-ids-and-search-engines-dont.php">Why Session ID's And Search Engines Don't Get Along (Hint: It's a Duplicate Content Thing)</a></li> <li><a href="http://www.searchengineguide.com/stoney-degeyter/what-does-a-title-tag-title-tag-and-titl.php">What Does a Title Tag, Title Tag and Title Tag Have In Common?</a></li> </ul> <a href="http://searchinfluence.com/">Want more from your web site?</a> Search Influence can help! Targeted Traffic. Increased Revenue. Results Guaranteed. Customized Internet Marketing you can afford.<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=LUFNMH"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=LUFNMH" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=168N7H"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=168N7H" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=BBbA4h"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=BBbA4h" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=iRchDH"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=iRchDH" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=5mGQiH"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=5mGQiH" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=LVdkaH"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=LVdkaH" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=w2qjIH"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=w2qjIH" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=qNsH0H"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=qNsH0H" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=fzmvEh"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=fzmvEh" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=hAVbSh"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=hAVbSh" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=hd4dPH"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=hd4dPH" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/searchengineguide/~4/290960415" height="1" width="1"/>

SEM Boot Camp - Paid Search Rules
by Diana Adams In my <a href="http://www.searchengineguide.com/diana-adams/ppc-boot-camp-beginning-at-the-beginning.php">last post</a> I identified where paid ads display on the different search networks. This time I thought I'd create a brief outline of what the ads themselves actually look like, and explain some of the basic 'rules' associated with each search network. Basically, all ads include three parts that you see, and one that you don't. The parts that we see displayed include Headline, one or two Description lines, and a Display URL. The part that we don't actually see is the Destination URL, which is not identical to the Display URL. It determines which page the searcher will land on when they click the ad (referred to as the landing page). Simple enough? Well, yes, and no. There are rules that are applied to each of the ad lines, rules that control precisely just how many characters you have to work with. And the rules vary (although only slightly) across the different search networks. There's another blog post I'll have to put together to help you with writing the ad text. Also, the 'rules' I'm going to outline here are true on the search network. The content ads you see on other websites, may or may not follow these rules. Again, that's another post, but for this post I'm going to keep it as simple as I can. Google The appearance of the ads will vary, depending on the location of the ad. The ads in the top three positions (those above the natural results) will appear in two lines with a Headline, above the Display URL and a single Description line: <img alt="g-RCShoes-top.gif" src="http://www.searchengineguide.com/images/g-RCShoes-top.gif" width="552" height="46" class="mt-image-center" style="text-align: center; display: block; margin: 0 auto 20px;" /> Ads to the right of the natural results will appear with the Headline above two Description lines, which are above the Display URL: <img alt="g-RCShoes-side.gif" src="http://www.searchengineguide.com/images/g-RCShoes-side.gif" width="220" height="77" class="mt-image-center" style="text-align: center; display: block; margin: 0 auto 20px;" /> Google gives you twenty-five (that's 25) characters to work with, including spaces, for the Headline. They give you 70 characters to work with for the Description, and 35 to work with for the Display URL. The Description gets tricky with Google because the Description is broken into two separate lines, limited to 35 characters each. So looking at the ad from www.mountaingear.com in the example above, the description line has 64 characters, but they have to be broken into two lines. Were the ad to be on the right side of the natural results, it would display like this: Rock Climbing Shoes [19 characters] Find great gear for mountain and [32 characters] rock climbing at Mountain Gear! [31 characters] www.mountaingear.com [25 characters] Yahoo Again, as with Google, the appearance of the ad will vary depending on placement. The top three ads will display in three lines with the Headline above the Description, and the Display URL on a third line. (notice how the Display URL doesn't appear on the 2nd line, before the Description as it does in Google. But there is a difference beyond this one, and I'll discuss that in a little bit): <img alt="y-RCShoes-top.gif" src="http://www.searchengineguide.com/images/y-RCShoes-top.gif" width="468" height="65" class="mt-image-center" style="text-align: center; display: block; margin: 0 auto 20px;" /> Ads to the right of the natural results will display just like they do on Google, with the Headline above two Description lines, which are above the Display URL: <img alt="y-RCShoes-side.gif" src="http://www.searchengineguide.com/images/y-RCShoes-side.gif" width="204" height="76" class="mt-image-center" style="text-align: center; display: block; margin: 0 auto 20px;" /> Now for the bigger difference between Yahoo and Google. Yahoo's Headline gives you 40 characters to work with. The Headline in the REI ad reads "Rock Climbing Shoes at REI" - and that's 26 characters. Not so impressive at this point, but you could find a Headline that says "Buy Climbing Rock Shoes Today" which is 29, or even "Rock Climbing Shoes: Ships Free Next Day" which is 40 characters. Another difference is that Yahoo doesn't split the Description into two lines. You get 70 characters total, and they split the lines at natural line breaks for the ads on the right side of the page. At times their automatic line break can look unbalanced, but that is just something we don't have control over. MSN Microsoft adCenter follows pretty much the identical rules that Google wrote, same number of characters, Description line split into two lines etc, so I won't go in and do any further explanation on that one. However, the ads at the top display differently than on both Google and Yahoo. You'll find the Headline at the top, with the Display URL just to the right on the same line, with the two Description lines just below: <img alt="m-RCShoes-top.gif" src="http://www.searchengineguide.com/images/m-RCShoes-top.gif" width="414" height="49" class="mt-image-center" style="text-align: center; display: block; margin: 0 auto 20px;" /> Ads that display on the right hand side look identical to, and follow identical rules as at Google: <img alt="m-RCShoes-side.gif" src="http://www.searchengineguide.com/images/m-RCShoes-side.gif" width="225" height="76" class="mt-image-center" style="text-align: center; display: block; margin: 0 auto 20px;" /> Conclusion So there you have it, a basic description of the 'rules' and screen shots of what the ads look like on the different search networks. The basic thing to remember is all ads have 3 visible components, Headline, Description and Display URL, and the invisible component, a Destination URL which determines the landing page. How many characters each network allows is varied, but only slightly, and it's really not a big deal to figure out the differences. <a href="http://searchinfluence.com/">Want more from your web site?</a> Search Influence can help! Targeted Traffic. Increased Revenue. Results Guaranteed. Customized Internet Marketing you can afford.<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=oOI3gH"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=oOI3gH" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=yczMlH"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=yczMlH" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=iGyfLh"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=iGyfLh" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=PcvEOH"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=PcvEOH" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=LBhG1H"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=LBhG1H" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=pOsTgH"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=pOsTgH" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=9wYznH"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=9wYznH" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=m7ZzNH"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=m7ZzNH" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=AK7Noh"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=AK7Noh" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=VNYseh"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=VNYseh" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=HyrQJH"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=HyrQJH" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/searchengineguide/~4/290624543" height="1" width="1"/>

Free Survey Tool Fuels Marketing Insight
by Ross Dunn <o:p></o:p>Over the past few days I have inexplicably come across a number of marketing tools that were new to me; I am not sure if it was by chance or a lot were just released or something. Anyway, I am still testing a few of the more promising ones but one free tool called 4Q could really help many a webmaster understand their visitors better. <img alt="4q-logo.jpg" src="http://www.searchengineguide.com/2008/05/14/4q-logo.jpg" class="mt-image-right" style="margin: 0pt 0pt 20px 20px; float: right;" height="125" width="121" /> 4 Questions (4Q) Have you ever wondered why your website isn't functioning as well as you originally anticipated? Or perhaps you are seeing some very odd fluctuations in traffic and you wish you could ask your visitors what is going through their minds? Well now there is an easy way to get these answers and it is the classiest solution I have seen so far... and better yet it is free! Enter <a href="http://4q.iperceptions.com/">4Q</a>, the brainchild of analytics guru (or analytics "god" in my opinion) <a href="http://www.kaushik.net/avinash/">Avinash Kaushik</a> and analytics company <a href="http://www.iperceptions.com/">iPerceptions</a>. So what does 4Q do? 4Q is designed to answer 4 critical questions for you:<o:p></o:p> <ol start="1" type="1"><li class="MsoNormal" style="">How satisfied are my visitors?<o:p></o:p></li><li class="MsoNormal" style="">What are visitors at my website there to do?<o:p></o:p></li><li class="MsoNormal" style="">Are they completing what they set out to do?<o:p></o:p></li><li class="MsoNormal" style="">If not, why not? / If yes, what did they like best about the online experience?<o:p></o:p></li></ol> The system is very simple for anyone to setup as Avinash personally notes in <a href="http://www.youtube.com/watch?v=o2LJliORQPQ">a helpful video tutorial he created</a>. Here is how it works once it is setup on your website:<o:p></o:p> <ol start="1" type="1"><li class="MsoNormal" style="margin-bottom: 12pt;">Of every 5 people that enters your website 1 will be selected and politely requested to participate in a survey to help you ensure your website has provided them with what they need; you can increase the ratio to whatever you like, all the way to 100% of visitors. Note: the survey is presented as a request to the visitor, provided in the politest manner possible and is not a popup.<o:p></o:p></li><li class="MsoNormal" style="margin-bottom: 12pt;">Once the visitor says "Yes" they agree to participate a popup window will be created and will be minimized to their task bar as they continue their session through your website. Should the visitor say "No" the request disappears and the visitor is taken to your website and will not be bothered again.<o:p></o:p></li><li class="MsoNormal" style="">Once the visitor has completed his/her session on your website he/she can open the popup that is waiting in their taskbar and quickly answer the 4 questions. Upon completion of the survey they are thanked and the popup disappears.<o:p></o:p></li></ol> StepForth implemented this system on our main site (<a href="http://www.stepforth.com/">www.stepforth.com</a>) just last weekend and so far I have been impressed by the preliminary feedback. StepForth's website is about to get replaced with a new design and emphasis so it is even more worthwhile to learn whatever I can about the current site's failings. In the spirit of sharing and accountability here are our <a href="http://www.stepforth.com/downloads/4qprelimresults.pdf">preliminary 4Q results in PDF format</a>; sharing this information will make us improve our approval rating that much faster. Here is an example of the survey showing what we could improve upon:<o:p></o:p> <a href="http://www.searchengineguide.com/2008/05/14/4q-discontentsample.php" onclick="window.open('http://www.searchengineguide.com/2008/05/14/4q-discontentsample.php','popup','width=562,height=224,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false"><img src="http://www.searchengineguide.com/2008/05/14/4q-discontentsample-thumb-400x159.jpg" alt="4q-discontentsample.jpg" class="mt-image-center" style="margin: 0pt auto 20px; text-align: center; display: block;" height="159" width="400" /></a> <o:p> </o:p> In the above screenshot (click image for larger version) one can clearly see some visitors have had problems finding the latest news that we publish on our <a href="http://news.stepforth.com/blog/">SEO News Blog</a> and about <a href="http://www.stepforth.com/company/index.html">StepForth's company information</a>. From this feedback it is now obvious we need to provide clearer routes to both types of content. It may seem we are jumping the gun since our data is based on only a few replies; however, I have a hunch that the people that replied represent a great many who had the same problem but did not fill out or get invited to fill out the survey.<o:p></o:p> You may be wondering... doesn't analytics provide a lot of these answers? Not really, as Avinash states "Clickstream data is often missing the context... But with answers to these simple questions you'll have the context to make sense of it all." In other words, combining 4Q and a great analytics program will provide the information you need to make even more insightful changes to influence your website's success. Will 4Q Impede Search Engines? No, 4Q is a JavaScript-based system and since JavaScript is not activated by visiting search engines you can be confident that 4Q will not impact your search engine rankings. In fact, if anything the answers provided by 4Q will allow you to create a better user experience on your website and with additional insight into visitor's intentions you could very well increase rankings.<o:p></o:p> Surveys are Everywhere, What Makes 4Q so Special?<o:p></o:p> 4Q was created by analytics experts to add context to the often incomplete picture that current analytic software provides. The system is simple, free, easy to install, and once you set it up there is no maintenance required other than making changes to your site or patting yourself on the back based on the valuable feedback you receive from survey participants.  <o:p></o:p> <a href="http://searchinfluence.com/">Want more from your web site?</a> Search Influence can help! Targeted Traffic. Increased Revenue. Results Guaranteed. Customized Internet Marketing you can afford.<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=8wSfQH"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=8wSfQH" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=xHLiYH"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=xHLiYH" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=enLKxh"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=enLKxh" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=qH0IfH"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=qH0IfH" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=RFioDH"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=RFioDH" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=P52NCH"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=P52NCH" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=RGFcAH"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=RGFcAH" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=Bk7yuH"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=Bk7yuH" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=ZlaJBh"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=ZlaJBh" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=sB0Uah"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=sB0Uah" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=fmZI6H"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=fmZI6H" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/searchengineguide/~4/290525992" height="1" width="1"/>

Shopping for a Viral Video at YouTube
by Jennifer Laycock It's no secret consumer generated content is hot. Both McDonald's and Apple have bought the rights to content found on YouTube and turned them into commercials in recent months. Consumer generated content has a "real" feeling to it and can often be purchased for far less than the cost of custom created ads. So I'm wondering, why haven't more small businesses thought of exploring this option? Big companies are already scouring sites like YouTube. In fact, the team at Apple recently spotted this gem: <object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/KKQUZPqDZb0"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/KKQUZPqDZb0" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object> The <a href="http://www.nytimes.com/2007/10/26/business/media/26appleweb.html?_r=3&oref=slogin&oref=slogin&oref=slogin">New York Times reports</a> the ad was created by 18-year old Nick Haley, an Apple fan from England. Haley created the ad on his Mac and uploaded it to YouTube. The spot had only received a few thousand views when Haley got an email from an Apple's ad agency asking to chat. The company flew Haley to L.A. to work with creative executives at TBWA/Chiat/Day to produce a broadcast quality version of the spot. If you watch much television, you've probably seen it. Apple isn't the only one exploring this source of content. It wasn't too long ago McDonald's scored a similar user generated commercial from YouTube</A>. The team found the viral sensation "<A HREF="http://www.youtube.com/watch?v=XSZ6k3QIsAk">McNuggets Rap</a>" put together by two improv actors and purchased the rights. The McDonald's ad team edited in white text on a black screen to carry the sales message and used the result as a <A HREF="http://www.youtube.com/watch?v=-lOyZKmRRuI">commercial for a promotion on McNuggets</A>. Investment firm AIG has been running a whole series of articles featuring <A HREF="http://www.youtube.com/watch?v=cXXm696UbKY">adorable clips</A> of <A HREF="http://www.youtube.com/watch?v=hAR8rvN9Egw">laughing babies</A> scoured from YouTube. What I'd like to know is why more small business and medium size businesses aren't exploring this option. I've offered this advice up a few times while talking to companies at seminars and conferences. Taking the time to do some browsing on YouTube and spotting a cute video that could be turned into an ad spot can be a great way to score some viral content or an ad. While it's true that some content creators are uploading clips with express purpose of hoping someone will buy, the greatest majority of YouTube users would likely be thrilled at the idea of a company approaching them to buy their clip. Even if you aren't looking for a television ad, there's something to be said for negotiating the right to add your URL and company name to the end of their clip. A video with great viral potential that can be related to your business can deliver a ton of traffic for far less than the cost of generating your own viral campaign. Even if you don't purchase the rights to an existing video, you may find someone with a YouTube channel and a style of video creation you like. There's nothing that says you can't contact them to find out what it might cost to have them create a video specifically for you. In an ideal world, companies should be working to create their own viral and educational videos. In the real world, it's not always possible. If you're a small business looking for something creative, consider taking a look through YouTube. You just might find your next video campaign at a bargain price. <a href="http://searchinfluence.com/">Want more from your web site?</a> Search Influence can help! Targeted Traffic. Increased Revenue. Results Guaranteed. Customized Internet Marketing you can afford.<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=vJskpH"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=vJskpH" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=Q2CRvH"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=Q2CRvH" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=tOnyNh"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=tOnyNh" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=m8XJeH"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=m8XJeH" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=iLZEQH"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=iLZEQH" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=6ccmBH"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=6ccmBH" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=lTwMyH"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=lTwMyH" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=0Of9LH"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=0Of9LH" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=obXTrh"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=obXTrh" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=IdlEoh"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=IdlEoh" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=xQULgH"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=xQULgH" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/searchengineguide/~4/290479572" height="1" width="1"/>

Google Offers Stronger Conversion Tracking via AdWords
by Jennifer Laycock If you are a Google AdWords advertiser and rely on Google's conversion feature to help you figure out your campaign budgets, you'll be interested to learn more about some conversion tracking features they put into place last month. John over at <a href="http://www.ppchero.com/2008/05/12/check-this-out-identify-unique-conversion-actions-with-google-adwords/">PPC Hero</a> has a nice write up on the features and how you can apply them. John explains: Conversions can now be segmented as one of the following types: <ul> <li>Leads</li> <li>Purchase/Sale</li> <li>Sign-Up</li> <li>Pageview</li> <li>"Other"</li> </ul> Within each conversion type, you can create any number of actions. For example, let's say you are selling neck ties for Father's Day. This is a limited time offer and a very specific sale. So, you would click on "Create a New Action" and select "Purchase/Sale" to choose the right conversion tracking code. Input "Father's Day Neck Ties" as the action name for reporting. To complete the setup, you would then place the tracking code on your purchase thank you page. Once visitors to your site begin buying your Father's Day neck ties, these conversions will show up in AdWords appropriately labeled! While I'd encourage any business to look toward investing in strong analytics software that can do this type of tracking without giving Google access to your exact conversion rates and online sales flow, this is still an option worth looking at if you're starting out with zero budget. You can get the full story (including quite a few links to more information) on the new AdWords Conversion Tracking at the <a href="http://adwords.blogspot.com/2008/04/improvements-to-adwords-conversion.html">Inside AdWords</a> blog. <a href="http://searchinfluence.com/">Want more from your web site?</a> Search Influence can help! Targeted Traffic. Increased Revenue. Results Guaranteed. Customized Internet Marketing you can afford.<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=cBSnqH"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=cBSnqH" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=TQY63H"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=TQY63H" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=8EMeCh"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=8EMeCh" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=Q1nwyH"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=Q1nwyH" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=YfFS3H"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=YfFS3H" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=tfVmuH"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=tfVmuH" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=nSQfmH"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=nSQfmH" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=xuYXYH"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=xuYXYH" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=WMHifh"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=WMHifh" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=S0sJth"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=S0sJth" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=yIayoH"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=yIayoH" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/searchengineguide/~4/290453129" height="1" width="1"/>

Matt Cutts' Video Is Cream of the Anti-Spam Crop
by Sage Lewis Google engineer, Matt Cutts, steals the show with his Web 2.0 expo video "What Google Knows About Spam." Sage extols the virtues of watching the video if you're looking to avoid spam in your own site and also if you want to make sure you aren't accidentally becoming the spammer yourself! Cutts provides tips on how to prevent spam and encourages site owners to register their sites in Google's Webmaster Central area, which allows Google to notify you if something is wrong. <object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/xTE1FzEyCA0&hl=en"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/xTE1FzEyCA0&hl=en" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object> <a href="http://searchinfluence.com/">Want more from your web site?</a> Search Influence can help! Targeted Traffic. Increased Revenue. Results Guaranteed. Customized Internet Marketing you can afford.<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=uNgpeH"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=uNgpeH" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=McjylH"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=McjylH" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=oa1xLh"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=oa1xLh" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=tHpS3H"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=tHpS3H" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=rvlfgH"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=rvlfgH" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=ZwZkiH"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=ZwZkiH" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=HNHysH"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=HNHysH" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=ILNNEH"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=ILNNEH" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=WThjdh"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=WThjdh" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=7lOMCh"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=7lOMCh" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=8n6MKH"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=8n6MKH" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/searchengineguide/~4/291177401" height="1" width="1"/>

Shoemoney Spouts Off While Google Keeps Growing
by Sage Lewis This week, Sage addresses Shoemoney's article "SEO Has No Future," in which Shoemoney talks about Google-influenced search results and the pervasive problem of web spam in the industry. Sage proposes that the article is possibly nothing more than a link baiting ploy and that the industry maintain focus on optimizing the visitor's experience. Google looks to increase visitor experiences by including landing page loading time as a quality score factor in Google AdWords by mid-June, and they are in preview release stages of a new, comprehensive, sophisticated, integrated social media tool called Google Friends Connect. <object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/b1sRcwLcHp0&hl=en"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/b1sRcwLcHp0&hl=en" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object> <a href="http://searchinfluence.com/">Want more from your web site?</a> Search Influence can help! Targeted Traffic. Increased Revenue. Results Guaranteed. Customized Internet Marketing you can afford.<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=Nl9ypH"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=Nl9ypH" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=iKIj7H"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=iKIj7H" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=exuJZh"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=exuJZh" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=XKEScH"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=XKEScH" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=jV12MH"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=jV12MH" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=vx4wGH"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=vx4wGH" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=3htbjH"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=3htbjH" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=vMIgqH"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=vMIgqH" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=G4OuAh"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=G4OuAh" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=Cupz7h"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=Cupz7h" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=xt9ONH"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=xt9ONH" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/searchengineguide/~4/290444522" height="1" width="1"/>

Securing A Domain Name Isn't Enough... Did You Secure Your Twitter Name Too?
by Stoney deGeyter Securing the Domain Name The other day I was in a race to buy a domain name. A personal title I had been throwing around for fun with my friends suddenly got broadcast to thousands of people in a blog post. As I read my clever little title, available for all eyes to see, I suddenly realized that I need to buy that domain name before someone else does. I immediately jumped to my favorite domain registrar, typed PimpMcFly.com (don't ask), found that it was available, and plunked down the $7 to make it mine. Once secure, I sat back and relaxed knowing that I was the proud owner of a completely useless domain name that nobody else can use. For a week or two I did have some fun with it. Go ahead, check it out. I'll wait. Yeah, that's me in the pimp outfit. You might recognize some of the other faces too. Ah, the magic of Photoshop. But I digress. Don't forget to Secure Your Twitter Name After, ah, pimping out my new domain name I started throwing the link out there on Twitter to all my twitter followers for fun. And that's when it hit me. Buying the domain name is no longer enough to secure my business or hobby brand on the web. You also need to secure your Twitter name! Think about it. If I'm out there telling people I'm Pimp McFly and you can find me at PimpMcFly.com, that's all well and good, until someone else decides to start twittering under the name Pimp McFly. Hey, That's me! Or at least it should have been. The same holds true for your business. The last thing you want is someone out there twittering in your business' name. Maybe they are a fan with good intentions, but maybe not. In either case, an "unauthorized" individual is out there actively engaging with the community in your name. They could be saying things that appear to be official company communications, but aren't. Go secure your twitter name. Even if you're not ready to engage the community, secure your name before someone else does, just as you would a domain name. But you should also be warned, once you've got your twitter name, engagement with the community will be expected. But that's a good thing. It's what people want and it'll help you grow your business too! By the way, you can follow me on twitter at <a href="http://www.twitter.com/StoneyD">www.twitter.com/StoneyD</a> (or <a href="http://www.twitter.com/PimpMcFly">www.twitter.com/PimpMcFly</a>!) <a href="http://searchinfluence.com/">Want more from your web site?</a> Search Influence can help! Targeted Traffic. Increased Revenue. Results Guaranteed. Customized Internet Marketing you can afford.<div class="feedflare"> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=mnZZfH"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=mnZZfH" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=IAFKNH"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=IAFKNH" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=YsSeSh"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=YsSeSh" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=cBCrrH"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=cBCrrH" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=MFnYtH"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=MFnYtH" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=ua4jjH"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=ua4jjH" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=HJamMH"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=HJamMH" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=Ul03LH"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=Ul03LH" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=QFsPLh"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=QFsPLh" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=OPzKLh"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=OPzKLh" border="0"></img></a> <a href="http://feeds.feedburner.com/~f/searchengineguide?a=Ui7B9H"><img src="http://feeds.feedburner.com/~f/searchengineguide?i=Ui7B9H" border="0"></img></a> </div><img src="http://feeds.feedburner.com/~r/searchengineguide/~4/290248260" height="1" width="1"/>

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