Here's what the high-traffic search engines and directory sites say influence their relevancy rankings:
Search Engine
What's not indexed
Slow Pages play a role?
Content and location
HTML Title
Meta tags
Keyword Frequency
Link popularity
What it likes
AltaVista Registration pages, text in graphics and multimedia files (use Alt tags), XML, Java applets, comment tags, Acrobat files, spammers Yes Very important,
Top of the page
Very important, should be unique for every page Not important, but should be included just in case Not mentioned, but the best location is title and top of page Important Uncommon words, good navigation, plain HTML pages with text only , themes, inbound links and keywords in link text.
DMOZ Users:
AOL
Netscape
AltaVista
HotBot
Google
Lycos
Spammers Yes, considered poor design Worthy of indexing as determined by editors, and in appropriate category No, but the title filled in plays a role. No, but the description and keywords filled in play a role. No Not important for DMOZ, but is Important, for some of its partners, who use Inktomi Concise and accurate descriptions and keywords, choice of appropriate category
Google Not mentioned, see AltaVista for approximate guidelines; spammers Not mentioned Keywords should be close to each other.
Content should include keywords in text or links
Not mentioned,
but seems to be a factor
No Not mentioned Very important, especially from relevant pages Link popularity, keywords near each other, keywords in URLs and link text, themes
HotBot Frames, pages with cookie requirements, URLs with special characters (unless submitted through Inktomi's paid program) , spammers. Yes, pages can be dropped if a server is too slow Ranks on the length of the document and frequency of keywords. Most important Very important, both description (150 characters) and keywords (75 characters) Very important (standard requirements are 3-7%) Important, uses Inktomi Lack of stop words, meta tags, HTML titles, lots of keywords, link popularity, and click popularity (HotBot uses DirectHit)
Lycos Spammers, URLs with special characters Not mentioned Not mentioned Not mentioned,
but seems to be a factor
Not mentioned Not mentioned Not mentioned,
but seems to be a factor
Themes
MSN Spammers, frames - <noframes> tag needed No Not mentioned Important, should contain keywords Both are supported; description limited to 250, keywords to 1017 Important, 4-12 times Important, uses Inktomi Theme present throughout the site, site popularity
Yahoo Spammers Yes, may be excluded Worthy of indexing as determined by editors, and in appropriate category No, but the title filled in plays a role. It should be concise No, but the description and keywords filled in play a role. No Very important, uses Google Concise and accurate descriptions and keywords, choice of appropriate category
Search Engine
What's not indexed
Slow Pages play a role?
Content and location
HTML Title
Meta tags
Keyword Frequency
Link popularity
What it likes