Tools and Resources
Bookmarks:
Software | Web Marketing | Newsletters | HTML
SOFTWARE
WebPosition Gold
WebPosition Gold is the first and only product to combine all the following features designed to launch your Web site to the top of the search engine results.
- Generates HTML pages designed to rank near the top of the search results.
- Analyzes your existing Web pages and gives plain-English advice on how to improve them.
- Includes a simple, built-in HTML editor for fast and easy changes.
- Assists in uploading your new and changed pages.
- Submits your pages to the major search engines automatically.
- Reports your positions on each search engine for each keyword you are targeting.
- Tracks the number of visitors to your site, where they came from, and what keywords they used to find you.
- And much, much more!
WEB MARKETING & BUSINESS
Below are some web sites that are good
resources on a variety of marketing and business
topics. We have attempted to list resource sites that give good advice that is not slanted
by
obligations to advertisers. As always, when reading a resource web site, look at the
advertisements and see if the advice given is slanted toward the advertiser(s). Where a newsletter is offered at the site, there is a bookmark to
the review of the newsletter
in the Newsletter & E-zines section.
Everything Email
Email is the most widely used web feature; this is a great site for resources and
tutorials.
HTML Writer's Guild
The all-around resource and help center for webmasters, site creation, business,
scripts, and graphics.
Free memberships, but we felt it was worth paying for a higher level of access; there is
much to take advantage of at this site, including a mentor program..
NUA Internet Surveys
What's happening online; user's preferences, buying-selling trends- it's all here.
Newsletter
available.
Search Engine Watch
Considered the #1 online authority on the search engines. Free newsletter and information.
Become a member (we did) for a very reasonable fee and access information not offered in
the free areas.
BizWeb2000
An online marketing site that covers a lot of different marketing topics.
Wilson Internet
Services
Many articles about online marketing, advertising, and web site promotion. Free and fee
areas; free and fee newsletters, too.
InterNic
Registration and Renewal Fees
Information about finding, registering, and renewal of domain names from the source.
Deadlock.com
Jim Rhodes' high energy and irreverent look at web site promotion for
"do-it-yourselfers".
The forum is very helpful, as is his monthly newsletter. This site is not slanted
with "advice articles" from authorities (ie, advertisers), therefore, what you
read here is from the site owner's opinions and experience.
NEWSLETTERS ,E-ZINES, MAILING LISTS
Our staff subscribes to a lot of newsletters.
These are some good ones with a variety of
subjects.How to Publicize Your E-zine
A tutorial about newsletter publicity; more relevant in this section than the one above.
Link
Up Exchange Group
This is a mailing list of posts from web site owners seeking to exchange reciprocal links
with other web sites. Unlike a newsletter, these posts come individually. [tip: Make a
mailbox on
your email program and make a filter transferring the posts to that mailbox or folder.]
is not a very high volume mailing list, but can be very valuable in your search for
reciprocal links. Please do not join if you can not (or will not) give a reciprocal link
to those you make
an arrangement with to do so.
Moderated by our Texas neighbor, Paul Fuhrmeister of CommerceStreet.com.
Daily Report
From pixels to
prose, coding to content. Not nuts and bolts, but rather, a discussion about philosophies. Moderated by Jeffrey Zeldman and Brian Platz. (Note: this is a newsletter
for web professionals and the discussions are sometimes "eye-crossers").
The Internet Advertising Discussion
List
Owned & moderated by Adam Boettiger of e/y/e/s/c/r/e/a/m interactive, inc.
An Internet advertising discussion for professionals. This is one of
the big online advertising/marketing discussion lists. It is interactive,
rather than just articles. Read and learn.
I-Sales Digest
Internet Sales Discussion List with over 100,000 subscribers. Moderated by John
Audette
of the Multimedia Marketing Group.
NUA Internet Surveys
Provides information on surveys and reports on the Internet from one of Europe's
leading Internet consultancies and developers. Good for a look at the International
picture.
Search Engine Watch
Danny Sullivan's newsletter about search engines (primarily the
major spiders) and Yahoo.
Considered the authoritative newsletter about this subject; stays on top of the
rapid changes
taking place at search engine companies and new methods employed by the spiders
to weed out spam in the databases.
Web Marketing Today
For his 35,678 subscribers world-wide, Dr. Ralph F.Wilson
produces a newsletter full of good
marketing information. Serious, professional, and rather long (which is fine, it's
a monthly).
We print this one, pass it around and file it for reference. There is also a
newsletter that is
fee-based.
LinkExchange Digest
This digest is affiliated with the LinkExchange banner network and has a huge
subscriber base.
It is excellent for new site owners and home-based business owners needing to learn
the basics about Internet Marketing, web site promotion, software sources, how to get a
merchant account, banners, etc. This is also moderated by John Audette of Multimedia
Marketing Group. Q & A
format.
HTML, SCRIPTS, GRAPHICS
HTML
META, REL and REV Tags
An interesting Canadian tutorial about some tags you might not know much about.HTML, CGI and more for the webmaster- for
free!L
The name of this site is bignosebird.com. Just go and look!
htmlscript for
Beginners
While htmlscript may not be for HTML beginners, this is worth learning. Hopefully
it is
offered on your server.
Matt's Scripts Archive
Generally considered the place to go for well designed, free cgi scripts.
Guest Books
Free Guest Book service that lets you configure the look of your Guest Book. Also has a
sort of "Guest Book Ring" that lets you go to lots of Guest Books, and hence
their owners'
web sites. A fun surf! Good way to post your URL around, too.
Hypernews WWW Board
Free BBS script.
Java Boutique
"The Ultimate Java Resource".
CGI Resource Index
Another large cgi script web site.
ArtToday
Bills itself as the largest online clip art and font web site. Free trial.
Boogie Jack's
Left border backgrounds and more.
HTML Writer's Guild
Everything you could want. Graphics, too.
AOL
Backgrounds and Themes Gallery
Complete sets of matching buttons, backgrounds, bullets, lines for web pages. Free
reallybig.com
More than 1,000 links to graphics, programs, counters, scripts.
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